The Loop Trail: Connectivity between McDaniel Farm Park and Shorty Howell Park
In order to achieve greater walkability in the district, Gwinnett Place CID envisions a strategy for connecting residential, commercial and recreational destinations in the greater Gwinnett Place area. The Gwinnett Place CID has proposed a network of trails to increase walkability and improve the pedestrian experience in the immediate Gwinnett Place area and also complete a section of the Gwinnett County’s Greenway system. By creating safer, more scenic and direct pedestrian routes, along with providing added transportation options to reduce vehicular traffic, these trails can help spark redevelopment in Gwinnett Place. In March 2021, Gwinnett County, the Atlanta Regional Commission, Sugarloaf CID and Gwinnett Place CID completed the Loop Trail study, a conceptional document with trail alignments, typical sections, cost estimates, and a project deliverability plan to position the project for future funding opportunities. There is a significant need for a comprehensive planning effort for alternative mode transportation that connects activity centers, including the Gwinnett Place area, Gas South District and associated future mixed-use developments, Shorty Howell Park, McDaniel Farm Park, Peachtree Ridge Park, Suwanee Creek Greenway, and Western Gwinnett Pathway as well as future transit routes. This planning study evaluated a 17-mile trail to encompass these areas and provide both recreational and transportation infrastructure that will reduce the number of vehicular trips in this growing area. Click here to read the report.
Gwinnett Place Mall Reimagined
The Urban Land Institute’s (ULI) Center for Leadership identified strategies for repositioning and redeveloping the Gwinnett Place Mall. Click here to read the September 2020 final report that summarizes the results of their research and their recommendations for achieving the community’s redevelopment goals. In May 2023, ULI engaged a mini technical assistance to review sustainable redevelopment options for the Gwinnett Place Mall site. Click here to view their summary of findings.
ACTivate Gwinnett Place
The ACTivate Gwinnett Place Multi-Modal Green Corridor Master Plan identifies projects for investment to improve transportation, stormwater, connectivity and liveability through an infrastructure framework. The plan targets mixed-use developments with the goal of connecting commercial centers through a trail network and public greenspace. An overarching goal is to shift form an auto-centric built environment to pedestrian and bike friendly public realm offerings
- “Grand Promenade” park connecting the area as a multi-use path, linked with park space, cafes, plazas, paly areas and multi-cultural gardens.
- Connectivity to McDaniel Farm Park via a pedestrian connection across Satellite Boulevard.
- Improvements to the Satellite Boulevard and Pleasant Hill Road intersection.
- Regional detention pond with extra storage capacity doubling as a park amenity.
- Improving the Gwinnett Place Transit Center to promote alternative modes of transportation.
- Rezoning or creation of an overlay district to encourage dense walkable redevelopment.
- Streetscape improvements along Pleasant Hill Road and Satellite Boulevard.
- Transformation of Gwinnett Place Drive and Mall Boulevard to complete streets.
Atlanta Regional Commission’s Livable Centers Initiative (LCI) Study… A market-driven vision for the future redevelopment of Gwinnett Place
The Gwinnett County Board of Commissioners endorsed a future vision for the Greater Gwinnett Place area— Gwinnett County’s central business district and the strategic heart of the community. That vision is of a vibrant mixed-use environment for an international diverse, livable urban community. Launched in partnership with Gwinnett County and the Atlanta Regional Commission (ARC), the Gwinnett Livable Centers Initiative (LCI) is a strategic roadmap that could create a new type of community in Gwinnett’s central business district. Successful implementation of the market-driven recommendations of this plan will require a true public-private partnership.
Gwinnett Place Transportation Studies
The Gwinnett Place CID Board of Directors has identified traffic congestion and efficient traffic flow and management as priority issues. In order to clearly identify the best projects to mitigate traffic congestion and enhance the efficient flow of traffic in the district area, the Gwinnett Place CID, along with funding from the Gwinnett County Board of Commissioners, have completed various comprehensive transportation studies to determine viable traffic relief strategies that could be implemented.
Through the studies’ process, staff performed traffic analysis and observation of these corridors during peak travel times and also worked with a stakeholder working group consisting of community and business leaders to discuss challenges and solutions along the corridors. The recommendations address, short, mid, and long-range needs and build upon the work performed for the Gwinnett Place Livable Centers Initiative. In addition to addressing traffic congestion, the traffic studies recommend useful improvements to enhance walkability, cycling opportunities, and access to transit. The traffic studies have resulted in several projects constructed. Current projects at Pleasant Hill Road, Satellite Boulevard, Day Drive, Steve Reynolds Boulevard, Club Drive and more are the direct result of the various traffic studies.
Click the links below to view the transportation study reports and projects:
- 2022 Gwinnett Place Area Mobility and Traffic Study
- 2016 Gwinnett Place CID Traffic Study Update final report
- 2013 Pleasant Hill Road, Steve Reynolds Boulevard, Satellite Boulevard Traffic Studies Executive Summary
Gwinnett Place Tax Allocation District (TAD)
In partnership with the CID, Gwinnett County created a Tax Allocation District (TAD) for Gwinnett Place. The CID’s Board of Directors recognizes TADs as one of the most powerful economic development tools to help boost revitalization. Area property owners also know that a TAD can help them achieve their redevelopment vision for the future.
To view information regarding the Tax Allocation District for the Gwinnett Place area:
- Gwinnett County Tax Allocation District #5: Gwinnett Place
- Map of Gwinnett Place Tax Allocation District (TAD)
- Gwinnett County Tax Allocation Districts
Gwinnett Place Parking Management Study
Funded by a grant from the Atlanta Regional Commission, the Gwinnett Place CID commissioned a parking management study to examine current and future parking issues in the greater Gwinnett Place area. The study examined not only the current situation, but is also forward-thinking addressing challenges that may occur as the area redevelops. The document is a pro-active approach ensuring parking will play a positive role in the redevelopment of the area and not detract from it. By adequately studying the issues now, steps can be taken to correct current problems and prevent future parking issues form arising. To view the report, please click the links below: