Beginning in August 2014, with the final report issued July 2015, the CID embarked on an initiative to develop the ACTivate Gwinnett Place Multi-Modal Green Corridor Master Plan. With funding provided by the Atlanta Regional Commission and the National Association of Realtors, the plan proposes bold infrastructure investments that will meet the experiences and expectations desired for future public space and travel within the district.
Building upon the 2012 Livable Centers Initiative (LCI) vision, ACTivate Gwinnett Place identifies catalyst projects for investment to improve transportation options, connectivity and livability through green spaces and feasible infrastructure changes. With input from area property owners, local business interests, civic leaders, Gwinnett County officials and CID board members, the master plan identifies an infrastructure framework that invites mixed-used developments, creates greater connectivity between commercial centers and enhances public green space.
The plan's key elements include a "grand promenade" trail network, an iconic bike and pedestrian bridge connecting McDaniel Farm Park, intersection and roadway improvements, and storm water management solutions that can also serve as a public amenity. ACTivate Gwinnett Place Final Report. View a video explaining ACTivate Gwinnett Place.
In November 2015, the GPCID Board of Directors awarded contracts to begin implementing the ACTivate Gwinnett Place catalyst projects. TSW will complete a feasibility and scoping study for enhancing connectivity to McDaniel Farm Park from the Gwinnett Place area. Moreland Altobelli Associates will provide design services for the streetscape enhancements along portions of Satellite Boulevard and Pleasant Hill Road in the CID. AECOM will complete a feasibility and scoping study for potential intersection improvements at Pleasant Hill Road and Satellite Boulevard. Pond & Company will provide design services for improvements along Gwinnett Place Drive and Mall Boulevard. Initial planning is underway for improving the Venture Parkway detention ponds.
Feasibility and Scoping Study for Enhancing Connectivity to McDaniel Farm Park from the Gwinnett Place area:
Feasibility and Scoping Study for Potential Intersection Improvements at Pleasant Hill Road and Satellite Boulevard:
Design Services for Improvements along Gwinnett Place Drive and Mall Boulevard:
Atlanta Regional Commission's Livable Centers Initiative (LCI) Study... A market-driven vision for the future redevelopment of Gwinnett Place
On August 28, 2012, the Gwinnett County Board of Commissioners endorsed a future vision for the Greater Gwinnett Place area--- Gwinnett County’s central business district and the strategic heart of the community. That vision is of a vibrant mixed-use environment of parks, civic space and transportation infrastructure that will serve as a gathering place for citizens and attract business and investment to this important area of Gwinnett. For over a year, the CID worked in close concert with Gwinnett County, the Gwinnett Chamber of Commerce, area stakeholders, neighborhood associations and concerned citizens to craft proactive strategies that can dramatically transform greater Gwinnett Place, functionally and aesthetically, into a vibrant activity center. The resulting recommendations are market-driven and are aimed at reestablishing the area as the thriving nucleus of Gwinnett County.
Launched in partnership with Gwinnett County and the Atlanta Regional Commission (ARC), the Gwinnett Livable Centers Initiative (LCI) is a strategic roadmap that will create a new type of community in Gwinnett’s central business district. Successful implementation of the market-driven recommendations of this plan will require a true public-private partnership. Through the LCI process, stakeholders gained an understanding that doing nothing or maintaining the status quo would lead to failure because it places the area at a disadvantage relative to other competing communities. Gwinnett Place must continually evolve and remake itself if it is to be competitive again in the marketplace.
To achieve this vision the concept recommends the implementation of economic development strategies such as Opportunity Zones and Tax Allocation Districts. Also, the strategy calls for the revision of local land use policies/regulations and new infrastructure investments aimed at changing the current auto centric suburban pattern to a more walk able urban development.
Final Report (Adopted by the Gwinnett Place CID Board of Directors; May 9, 2012 and the Gwinnett County Board of Commissioners; August 28, 2012):
The concept plan provides an updated graphic depiction of the vision for the study area – including desirable development prototypes, recommended transportation improvements, and urban design recommendations. Click here to view the draft concept plan.
The Gwinnett Place CID Board of Directors retained Bleakly Advisory Group to assist the CID in refining the broad goals, vision and recommendations from the LCI conceptual master plan into a detailed implementation strategy that would transition the area from the predominantly auto-oriented retail destination it is today, to more of a mixed-use residential, employment, retail and entertainment district. This initiative will compliment the number of CID-lead efforts to encourage re-investment in the area, including qualifying the area for tax increment financing, “opportunity zone” designation for state tax credits to encourage job creation and extensive investments in public improvements.
Gwinnett Place Transportation Studies
The Gwinnett Place CID Board of Directors has identified traffic congestion and efficient traffic flow and management as priority issues. In order to clearly identify the best projects to mitigate traffic congestion and enhance the efficient flow of traffic in the district area, the Gwinnett Place CID, along with funding from the Gwinnett County Board of Commissioners, have completed various comprehensive transportation studies to determine viable traffic relief strategies that could be implemented.
In 2013, the CID prepared a traffic study for the Pleasant Hill Road, Steve Reynolds Boulevard, and Satellite Boulevard corridors in the Gwinnett Place area. Through the study process, staff performed traffic analysis and observation of these corridors during peak travel times and also worked with a stakeholder working group consisting of community and business leaders to discuss challenges and solutions along the corridors. The recommendations address, short, mid, and long-range needs and build upon the work performed for the Gwinnett Place Livable Centers Initiative project. In addition to addressing traffic congestion, the 2013 traffic study recommends useful improvements to enhance walkability, cycling opportunities, and access to transit. The traffic study resulted in several implementable projects that provided information for the Gwinnett County Department of Transportation and CID to use in developing a short-term work program. Current projects at Pleasant Hill Road and Breckinridge Boulevard, Pleasant Hill Road and Club Drive, and Venture Drive and Steve Reynolds Boulevard are the direct result of the 2013 traffic study. The traffic study was updated in September 2016.
Click the links below to view the various transportation study reports and projects:
- 2016 Gwinnett Place CID Traffic Study Update final report
- July 13, 2016 Update to the GPCID Board of Directors
- May 11, 2016 Update to the GPCID Board of Directors
- April 13, 2016 Traffic Study Update to GPCID Board of Directors
- February 10, 2016 Traffic Study Update to GPCID Board of Directors
- August 2013 Pleasant Hill Road, Steve Reynolds Boulevard, Satellite Boulevard Traffic Studies Executive Summary
- August 2013 Pleasant Hill Road, Steve Reynolds Boulevard, Satellite Boulevard Traffic Study Report
- Intersection Improvement Studies June 12, 2013 Presentation to the CID Board of Directors
- 2013 Gwinnett Place CID Intersection Improvement Traffic Studies: Preliminary Recommendations-Road and Intersection Improvements
- 2013 Gwinnett Place CID Intersection Improvement Traffic Studies: Preliminary Recommendations-Ped/Bike Connections
- 2013 Gwinnett Place CID Intersection Improvement Traffic Studies: Preliminary Recommendations-Ped Crossing Improvements
- 2013 Gwinnett Place CID Intersection Improvement Traffic Studies: Preliminary Recommendations-Complete Bike/Ped Network
- First Gwinnett Place CID Transportation Study
- Gwinnett Place CID Transportation Study Recommended Projects Guidebook
- Gwinnett Place CID Transportation Study Appendix
- Programmed RTP Projects (map)
- Recommended Pedestrian Connections (map)
- Recommended Roadway Projects (map)
- Recommended Signage (map)
Gwinnett Place Tax Allocation District (TAD)
Intiated in partnership with Gwinnett County and the CID, in 2014, Gwinnett County created a Tax Allocation District (TAD) for Gwinnett Place. The CID’s Board of Directors recognizes TADs as one of the most powerful economic development tools to help boost revitalization. Area property owners also know that a TAD can help them achieve their redevelopment vision for the future.
To view information regarding the Tax Allocation District for the Gwinnett Place area:
- Gwinnett County Tax Allocation District #5: Gwinnett Place
- Map of Gwinnett Place Tax Allocation District (TAD)
- Gwinnett County Tax Allocation Districts
Lifelong Communities Initiative
The Atlanta Regional Commission (ARC) partnered with the internationally recognized town planning and architecture firm Duany, Plater-Zyberk & Company (DPZ) to organize the Lifelong Communities initiative. Bringing together design, architecture, planning, aging and health experts to craft six master plans for sites in Cobb, DeKalb and Gwinnett counties and the cities of Atlanta, Conyers and Fayetteville. These plans integrated a mix of uses and incomes in walkable environments to meet the needs of the aging population while at the same time attracting people of all ages. The rapid growth in the older adult population demands new and diverse housing options, transportation alternatives and community designs that promote active living. This initiative was designed to prepare the region's cities and counties to meet the needs of the residents who have lived in and in many cases built their communities. By exploring how to integrate housing designed for older adults into existing neighborhoods, the initiative can help local communities maximize all the opportunities this demographic shift will bring.
Gwinnett Place was one of the project sites selected by the ARC. To learn more about the Gwinnett Place case study, please click here.
Area Redevelopment Strategies
“Gwinnett Place Mall has the opportunity to become a vibrant mixed use regional center or ‘mini city’ and a metro core that serves as an anchor for Gwinnett County. It has the potential to evolve into a significant concentration of office space, higher density housing, a variety of retail formats, all in an aesthetically appealing environment with the support of appropriate and necessary infrastructure, pedestrian and automotive mobility.” -- Gwinnett County Revitalization Taskforce
A comprehensive redevelopment strategy has been created by the CID to chart future land use, pedestrian/traffic circulation options, infrastructure, urban design and steps necessary for stimulating reinvestment in the area.
The CID utilized LCI funds provided by the Atlanta Regional Commission to complete a redevelopment district ordinance with the goal of breaking the economic cycle of disinvestment with flexible incentives. Input from stakeholders and property owners as well as county officials, developers and other business representatives were included in the writing of a redevelopment ordinance for the area. The proposed ordinance, jointly composed and submitted by the Gwinnett Place and Gwinnett Village CIDs, is under evaluation with the staff of Gwinnett County government as part of the Unified Development Ordinance (UDO) process.
To view redevelopment visions crafted by the CID Board, please see links below:
- Proposed CID Mixed-Use Redevelopment Ordinance Overview - (Microsoft PowerPoint)
- Proposed CID Mixed-Use Redevelopment Ordinance Document
- Proposed CID Mixed-Use Redevelopment Ordinance Design Guidelines
- Proposed CID Mixed-Use Redevelopment Ordinance Tiers
- Redevelopment Visioning Document
Gwinnett Place Parking Management Study
Funded by a grant from the Atlanta Regional Commission, the Gwinnett Place CID commissioned a parking management study to examine current and future parking issues in the greater Gwinnett Place area. The study examined not only the current situation, but is also forward-thinking addressing challenges that may occur as the area redevelops. The document is a pro-active approach ensuring parking will play a positive role in the redevelopment of the area and not detract from it. By adequately studying the issues now, steps ca be taken to correct current problems and prevent future parking issues form arising. To view the report, please click the links below:
- Executive Summary
- Current Conditions
- Anticipated Future Conditions
- Parking Management Techniques
- Recommendations and Conclusions
Gwinnett Citizen Survey Results
The Gwinnett Place CID continues to plan, prioritize and execute major decisions aimed at revitalizing the Gwinnett Place area. The focus of a recent survey was to determine how those revitalization efforts are perceived, as well as identifying which solutions are actually being requested by the public. See the survey results and analysis by clicking here:
Gwinnett County Walkable Communities Report
Sponsored by the Atlanta Regional Commission and Gwinnett County, the Gwinnett Place CID was the site for a Walkable Communities Workshop focusing on developing strategies that make communities safer and more inviting for pedestrians and bicyclists. As a direct result of the recommendations developed during the Workshop, new sidewalks were installed throughout the area. Click here read the report.
Gwinnett Place Mall Pilot Study
Gwinnett County's Revitalization Task Force commissioned a Study titled: Gwinnett Place Mall Pilot Study as one of three studies conducted in Gwinnett County for areas identified by the Task Force as needing revitalization. The Study includes very comprehensive short-term and long-term recommendations in the key areas of enhanced mobility, need for updated development policies, capturing job growth, promoting diverse housing, promoting high-quality design and integrating County plans for parks and green space.
ARC's Livable Centers Initiative (LCI) Gwinnett County Study (2001)
The Atlanta Regional Commission gave Gwinnett County a Livable Centers Initiative (LCI) grant to conduct a study of the central Gwinnett commercial hub in vicinity of I-85 and Hwy 316. This included the Sugarloaf area and the Gwinnett Place community. The aim of the Gwinnett Livable Center Initiative (LCI) project was to identify Gwinnett Place - a new downtown in the suburbs - and assist it to become the "main street" of Gwinnett County. This study looked at many factors that may influence the way the area grows and develops. The primary focus for the Gwinnett Place area is transportation analysis and recommendations. Click this link to an online copy of the study.