Building upon the 2012 Livable Centers Initiative (LCI) vision, ACTivate Gwinnett Place identifies catalyst projects for investment to improve transportation options, connectivity and livability through green spaces and feasible infrastructure changes – with community input. The master plan identifies an infrastructure framework to invite mixed-used developments, create greater connectivity between commercial centers and enhance public green space. Current efforts to implement the plan include:
A feasibility and scoping study by TSW to enhance connectivity to McDaniel Farm Park from the Gwinnett Place area
Streetscape enhancements along Satellite Boulevard and Pleasant Hill Road by Moreland Altobelli Associates
A feasibility and scoping study to identify potential intersection improvements at Pleasant Hill Road and Satellite Boulevard by AECOM
Designs for improvements along Gwinnett Place Drive and Mall Boulevard by Pond & Company
Launched in partnership with Gwinnett County and the Atlanta Regional Commission (ARC), the Gwinnett Livable Centers Initiative (LCI) is a strategic roadmap that will create a new type of community in Gwinnett’s central business district. Successful implementation of the market-driven recommendations of this plan will require a true public-private partnership. Through the LCI process, stakeholders gained an understanding that doing nothing or maintaining the status quo would lead to failure because it places the area at a disadvantage relative to other competing communities.
To stimulate area reinvestment, the GPCID is overseeing a comprehensive redevelopment strategy to chart future land use, pedestrian/traffic circulation options, infrastructure, urban design and steps necessary.
Greater Gwinnett Place Opportunity Zone
In December 2012, the Department of Community Affairs approved an Opportunity Zone for the area in and around the Gwinnett Place Community Improvement District. Under this State of Georgia job tax credit, new or existing businesses that create two or more jobs can receive a tax credit of up to $3,500 per job. The job tax credits can be used against 100 percent of the business’s income tax liability and state payroll withholding once your income tax liability has been exhausted. GPCID was a leading proponent of the Opportunity Zone’s creation.
Gwinnett Place Tax Allocation District (TAD)
GPCID’s Tax Allocation District, approved by the Gwinnett County Board of Commissioners in 2009, is located at the intersection of Interstate 85 and Pleasant Hill Road near the city of Duluth. TAD projects help to create new jobs and/or retain existing employment, eliminate blight, reduce crime, strengthen the employment and economic base, increase property values and tax revenues, decrease poverty, create economic opportunity, redevelop underperforming neighborhoods and underused commercial parcels, and to implement the County’s Comprehensive Plan and economic development strategy. Innovative tax incentives such as the GPCID TAD drive business investment in the area and have positioned Gwinnett Place to become the county’s new urban core.
Gwinnett Place Transportation Study
A 2016 update to the traffic study is currently underway and findings will be released later this year.